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Meta SWAG Management and Branding

Project type

Onboarding and Employee Experience

An important part of any Employee Experience is S.W.A.G. (Stuff We All Get). At Meta, our approach to SWAG extends beyond a generic blue logo —it's about curating wearable art. Each piece was conceived as a statement of style, meticulously designed to elevate beyond traditional corporate merchandise.

As part of my role at Meta, I had the pleasure of working directly with our graphic designer to curate a catalog worthy of the Meta brand. I contributed to this effort by providing design input, contributing relevant employee experience analytics data, and by designing the user experience of the SWAG Shops. In addition to the design process, I contributed to the maintenance of the shops, and lead the disbursement of SWAG as rewards for various L&D initiatives.

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